EFFECTIVENESS OF KNOWLEDGE BROKERAGE, GUIDANCE, AND ADVISORY NETWORK (KBGAN) LEARNING VIDEOS ON IMPROVING THE KNOWLEDGE, ATTITUDE, AND PRACTICES OF DAIRY CARAPRENEURS

Abstract

This study assessed the effectiveness of Knowledge Brokerage, Guidance, and Advisory Network (KBGAN) learning videos in improving the knowledge, attitudes, and practices of dairy carapreneurs in six Philippine provinces. Using a quasi-experimental design, 93 carapreneurs were divided into three groups: Lecture+Demo, Video+Demo, and Video-Only, each engaging with KBGAN technology topics. Data were collected through surveys, focus group discussions, and key informant interviews with field veterinarians and progressive farmers. Statistical analyses, through Paired Samples T-Tests and Repeated Measures ANOVA, revealed significant knowledge gains. The Lecture+Demo group was notably effective in calf management (p=0.028), while the Video+Demo group excelled in feeding management (p=0.02). Mean scale scores indicated a generally positive attitude towards the technologies, but the Wilcoxon Signed Rank Test showed no significant attitude changes post-intervention. McNemar’s test indicated significant practical changes in the Lecture+Demo group for proper feeding ratios (p=0.0012) and calf deworming (p=0.0233). In contrast, the Video-Only group showed significant negative changes in managing mastitis (p=0.0233) and buffalo health (p=0.0055), with farmers discontinuing such practices post-intervention. This study highlights the need for tailored instructional methods and supports combining traditional and digital approaches for effective technology dissemination. Recommendations include enhancing video content, ensuring accessibility, and maintaining interactive training.