ANALYSIS OF MARKETING OPTIONS OF DUCK EGG PRODUCERS IN LAGUNA

Abstract

Access to market information is primarily limited among the duck egg producers, especially in rural areas. This study was conducted to analyze the different options of duck egg producers in marketing their produce in Laguna. The marketing options of the duck egg producers consist of the choices they make in terms of the product form, market outlet, marketing arrangements with buyers, and marketing services to be performed in selling a product. The differences in marketing options among the five clusters of producers showed that the Seekers earned the highest net income of ₱4.96 per egg. The Chi-square test and effect sizes showed that the price received by the producers is the most influential factor affecting their chosen product form to sell. The Agriculture and Fisheries Market Information System (AFMIS) appears to be crucial in improving the access to market information for duck egg producers. Realizing that integrating value-adding services into the production would offer a higher profit, the Basic producers may form a cooperative to perform sorting and processing and to hire/own a vehicle. In the end, forming a cooperative will be able to increase their bargaining power both in purchasing inputs and selling their output.